Indie Author Marketing: Update No. 3

There are peaks and valleys in every journey. The rise toward the viewpoint and the turnout that allows for us to park the car, check out the vista with a deep breath of appreciation and think: Wow. Look how far we’ve come. Conversely, there are valleys, the dips in the journey where we drive into the depths of the unknown where doubt has the opportunity to creep in and make us wonder if we’re on the right road? It’s a good time to pull out a map, except we don’t have one.

So Nevada…

So Nevada…

I’m in a valley on this marketing journey this week, spinning my wheels in the muddy terrain and wondering if I’m going to make it to the next peak. (Anyone got a song for me to cue up? Right now, I’m listening to our Spotify playlist “Indie Author Marketing Road Trip” to keep me moving forward “Grow as We Go” by Ben Platt. Drop it in the comments to give me a song of encouragement. :)

I am discouraged.

Allow me to be clear. I’m not discouraged by the support (family, friends, IG community is wonderful). I’m discouraged that engagement is down and I keep thinking “What more can you do? There must be something!” But I’m lost in this dark part of the valley where I don’t know. This doubt is rooted in the work I did for The Letters She Left Behind - the clue game giveaway which was a fun marketing idea that didn’t inspire as much engagement as I had hoped. I’m certainly grateful for those that did participate and two awesome winners resulted. Engagement has been worse this month as I attempt to build connection to The Cantos Chronicles with new and existing content. I’m terrified my spinning wheels are only making me sink deeper into the muck.

What does this all mean in the larger picture of being an independent author?

Upon reflection, I don’t think the answer is black and white but shades of variation. Here’s some thoughts I had this week:

  1. I’m being impatient. The perfectionist in me is also looking at the effort and expecting a specific outcome. Truth is, I’m new at this. Why would I have expected The Letters She Left Behind Clue Giveaway to create more engagement when people are only beginning to learn about me & my writing? In all of the research I’ve done about marketing of anything, instant success isn’t a thing (even if I want it to be). I need to be patient and persistent.

  2. Social media is only one tool at my disposal. Perhaps I’m not using all of the tools available effectively enough? I spend a lot of time on Instagram, but maybe that isn’t where to find my readers (even if I’ve connected with a wonderful community of writers). In considering my target audience: where are they? Maybe instagram, yes, but maybe I need to widen the search.

  3. Set backs - being stuck in the mud - isn’t a reason to give up; time to dig deeper and find the work around.

So what did I get to this week:

  1. I maintained my February approach to The Cantos Chronicles, offering new content interspersed with existing excerpts from the three books. I’m using a mixture of Instagram, Tumblr and Facebook, but as I mentioned earlier engagement is low and I haven’t found the magic elixir. Though I’m using a variety of hashtags rotating different ones, posting consistently I haven’t found a way to engage a majority of the followers I have.

  2. I did research on 301c Charities in my area. This is because my local Barnes and Noble is interested in using the charity as a draw for book sales. It’s a great idea. The charity benefits by bringing in patrons because they get a percent of the proceeds. Win-win-win for all three parties. My next step will be to craft letters to the charities are a good fit.

  3. I finalized the letters to teachers in my area. Now it is a matter of determining forward action: selecting schools, teachers, and timing. With the school year drawing to a close, timing might be an issue.

  4. I finalized plans for the March Social Media Blitz. Now it’s time to draft the information my March Blitzers will need and get it to them.

  5. I finished the Book Trailer. I plan to unveil that after the covers are revealed February 25. Look for the trailer next week.

That’s the week in review. While I might be stuck in the muck as an independent author marketer, I feel like I’m standing on top of the world as a creator: I finished my fifth book! And that reminds me why I am doing this: so I can keep doing this.

Until the next peak, my friends. Could you help me push the car out of the muddy terrain so we can get back underway to find it. Happy writing.

Next Week: Indie Marketing Update No. 4

Happy Book Birthday: A Character Interview

Interview with Adam Kāne and Alexandra James from…

The Letters She Left Behind


May 6, 2019

New romantic suspense book by CL Walters available May 7, 2019

New romantic suspense book by CL Walters available May 7, 2019


Tomorrow is the book birthday for my new adult romantic suspense The Letters She Left Behind. In celebration, I thought I would commemorate the event with an interview of the main characters, Adam Kāne and Dr. Alex James.  Born on the page in 2004, these characters have waited patiently for this author to rediscover them in 2019.

Some context for your reader imaginations:

Adam Kāne is a successful Hawaii business man at 47. He’s hard working, and loves his children. He misses his late wife and is in the late stages of grief at the opening of this story; he’s complex and definitely not perfect. Of course, he’s perfectly handsome - a gorgeous Hawaiian man (does Hugh Jackman with Hawaiian features help to picture him?).

Alex James - Adam’s counterpart - is an independent and smart woman. A forty-six year old college professor who’s bread and butter is Women’s Studies, she’s bright. But she also a fallible human woman who has secretly loved Adam for her entire adult life. She’s a beautiful, engaging, loyal, and funny. When I think of Alex - the beautiful Lauren Graham comes to mind.

So now, fifteen years after their creation … without further ado:  

Welcome, Adam and Alex. I know that living in my head has probably been a bit stifling. Was it worth the wait?

Adam: Definitely. I’m a patient guy.

Alex: Sure, though it’s difficult sitting around and waiting for you to get your act together.

Hahaha! Wow. Okay. Why do I feel like there’s more in those answers than meets the eye.

Alex: I’m not one for being passive aggressive, CL, but you did write the story. You know.

Adam: (chuckles and shakes his head): Patience is a virtue. So is biting one’s tongue when necessary.

Moving on then. Without giving any spoilers, what do you like best about your story?

Alex:  Megan. While she doesn’t make a huge appearance in the story, her part in the journey is equally important to the entire narrative on so many levels. I love that about her starring role. The way it all comes together.

Adam: Me too. I also like how there is the sense of time. The way life works sometimes to bend and twist in order to get you where you need to go when the timing is just right. It’s like as much as you might want something right now, it isn’t the right time for it.

Kind of like this story. Fifteen years ago, when I wrote it, I was in my late twenties - early thirties and here I was writing about grief and second chances. Perhaps I needed additional time and world view to draw the story together. On another note, there’s this point in the narrative when both of you see yourself - or the truth of who you are - outside of the fear. Can you comment on how that moment or moments like that are impactful.

Adam: I know exactly the moment you’re referencing, though I would say I had more than one of these sort of ah ha moments. It’s like that one step forward, two steps back paradigm. A person discovers a truth about themselves. Moves forward and then regresses until another discovery occurs. I think most times, for me anyway, those self-discoveries or facing those honest truths can be painful, which is why we regress.

Alex: I think so too, which is why sometimes we don’t face them. It’s easier just to stay in one place because the threat of change might be more than we can accept.  I know that for my part in the story, this fear of things being different was paralyzing.

I love that scene - when you walk into the ocean, Alex. It was pivotal for your character.

Alex: Yes. Truly makes the difference in the overall movement of my journey.

What about you, Adam? Is there a pivotal scene for your character?

Adam: There are a few, but I don’t want to give anything away by sharing them. I can say at the beginning of the story, I’ve been in a tailspin of grief for nearly a year. I’m raw at the opening, at the precipice of either burying myself in it completely, or doing something different. Megan’s journals were pivotal for me. Without them - well, there wouldn’t be a story.

Let’s talk a little bit about place and culture. As a Hawaiian, Adam, do you think your ethnicity is relevant to the story?

Adam: Not so much. I think I represent a Hawaiian male, but I don’t necessarily embody the cultural values of being Hawaiian, if that makes sense. In all fairness, I would add that who I am is on the edge of understanding my own Hawaiian identity. With the loss of language and culture, how does one rediscover those losses when you’re disconnected from them?

Alex: Do you think that lack of culture then misrepresents you in the story?

Adam: No. I feel like it accurately represents that it is a missing piece in my life, but more could be done to explore that. Maybe not in this story, but perhaps in others. But I think place is explored and the usage of  ʻOlelo Hawaii vocabulary which add depth to an understanding that Hawaii is more than a tourist destination.

Funny you mention stories to explore that. I’m working on a story for Trey. I don’t know if it will be a short story or longer - beginning stages - but that idea of cultural rediscovery is a theme I’m noticing as I work on it. Speaking of secondary characters, who do you think will be a fan favorite?

Adam: The kids.

Alex: The kids.

Neither of you are partial… Why the kids?

Alex: Each of them are unique and bring a whole different dimension to the story. Without them, I think the story wouldn’t be as layered.

Adam: I agree. I’d like to see them all with their own stories.

What are you hoping happens with your story?

Alex: I hope that a reader can close the book and feel like “Wow, I don’t need to worry about that thing anymore.” I think it’s easy to get caught up in the minutia of our lives and forget the big picture, the what’s really important.

Adam: That! Yes. And to remember that life is a journey. It doesn’t stop. It moves forward and we move along the timeline with it. Sometimes we’re blindsided, sometimes we’re broken, but always the timeline continues. Something else I hope people remember - we can’t live it alone. Along the way, we need those special people to share it with in some capacity.

Thank you for hanging out in my head for a bit. Happy Book Birthday tomorrow to The Letter She Left Behind!

Order here.

The Letters She Left Behind PLAYLIST

BOOK PLAYLIST

This Spotify playlist is a labor of love for two characters I’m so excited to share with you: Adam and Alexandra in The Letters She Left Behind (Available on Amazon May 7, 2019).

theletterssheleftbehind_updated.jpg

Each of the songs selected is a part of the journey of rewriting this story to share with you. The order of the Spotify playlist tells Adam’s and Alex’s story like a soundtrack, and as I wrote supported the emotional connection to their experience. I sincerely hope listening to this soundtrack will help you fall in love with them like I have; I adore this love story. All the feels. I hope the music will enhance your reading of the novel when you do.

  1. Motion by Khalid

  2. Bed by SYML

  3. Naive by RKCB

  4. Gravity by Sara Bareilles

  5. Forgiven by Vancouver Sleep Clinic

  6. 1000 Times by Sara Bareilles

  7. Josephine by RITUAL

  8. Under You by Nick Jonas

  9. This Ain’t Love by Andy Grammer

  10. Breathe Again by Sara Bareilles

  11. Better by Khalid

  12. Hurt Somebody by Noah Kahn & Julia Michaels

  13. Fuel on Fire by Bear’s Den

  14. Hurt Nobody by Andrew Belle

  15. Closure by Vancouver Sleep Clinic

  16. Far Out Dust by Talos

  17. Can’t Help Falling In Love with You by Kina Grannis

  18. Crystalline by Jome

  19. I Choose You by Sara Bareilles

  20. As Long as I have You I’m Home by Imaginary Future