Indie Author Marketing: Update No. 3

There are peaks and valleys in every journey. The rise toward the viewpoint and the turnout that allows for us to park the car, check out the vista with a deep breath of appreciation and think: Wow. Look how far we’ve come. Conversely, there are valleys, the dips in the journey where we drive into the depths of the unknown where doubt has the opportunity to creep in and make us wonder if we’re on the right road? It’s a good time to pull out a map, except we don’t have one.

So Nevada…

So Nevada…

I’m in a valley on this marketing journey this week, spinning my wheels in the muddy terrain and wondering if I’m going to make it to the next peak. (Anyone got a song for me to cue up? Right now, I’m listening to our Spotify playlist “Indie Author Marketing Road Trip” to keep me moving forward “Grow as We Go” by Ben Platt. Drop it in the comments to give me a song of encouragement. :)

I am discouraged.

Allow me to be clear. I’m not discouraged by the support (family, friends, IG community is wonderful). I’m discouraged that engagement is down and I keep thinking “What more can you do? There must be something!” But I’m lost in this dark part of the valley where I don’t know. This doubt is rooted in the work I did for The Letters She Left Behind - the clue game giveaway which was a fun marketing idea that didn’t inspire as much engagement as I had hoped. I’m certainly grateful for those that did participate and two awesome winners resulted. Engagement has been worse this month as I attempt to build connection to The Cantos Chronicles with new and existing content. I’m terrified my spinning wheels are only making me sink deeper into the muck.

What does this all mean in the larger picture of being an independent author?

Upon reflection, I don’t think the answer is black and white but shades of variation. Here’s some thoughts I had this week:

  1. I’m being impatient. The perfectionist in me is also looking at the effort and expecting a specific outcome. Truth is, I’m new at this. Why would I have expected The Letters She Left Behind Clue Giveaway to create more engagement when people are only beginning to learn about me & my writing? In all of the research I’ve done about marketing of anything, instant success isn’t a thing (even if I want it to be). I need to be patient and persistent.

  2. Social media is only one tool at my disposal. Perhaps I’m not using all of the tools available effectively enough? I spend a lot of time on Instagram, but maybe that isn’t where to find my readers (even if I’ve connected with a wonderful community of writers). In considering my target audience: where are they? Maybe instagram, yes, but maybe I need to widen the search.

  3. Set backs - being stuck in the mud - isn’t a reason to give up; time to dig deeper and find the work around.

So what did I get to this week:

  1. I maintained my February approach to The Cantos Chronicles, offering new content interspersed with existing excerpts from the three books. I’m using a mixture of Instagram, Tumblr and Facebook, but as I mentioned earlier engagement is low and I haven’t found the magic elixir. Though I’m using a variety of hashtags rotating different ones, posting consistently I haven’t found a way to engage a majority of the followers I have.

  2. I did research on 301c Charities in my area. This is because my local Barnes and Noble is interested in using the charity as a draw for book sales. It’s a great idea. The charity benefits by bringing in patrons because they get a percent of the proceeds. Win-win-win for all three parties. My next step will be to craft letters to the charities are a good fit.

  3. I finalized the letters to teachers in my area. Now it is a matter of determining forward action: selecting schools, teachers, and timing. With the school year drawing to a close, timing might be an issue.

  4. I finalized plans for the March Social Media Blitz. Now it’s time to draft the information my March Blitzers will need and get it to them.

  5. I finished the Book Trailer. I plan to unveil that after the covers are revealed February 25. Look for the trailer next week.

That’s the week in review. While I might be stuck in the muck as an independent author marketer, I feel like I’m standing on top of the world as a creator: I finished my fifth book! And that reminds me why I am doing this: so I can keep doing this.

Until the next peak, my friends. Could you help me push the car out of the muddy terrain so we can get back underway to find it. Happy writing.

Next Week: Indie Marketing Update No. 4

Pacing the Narrative: A New Tool

Look up “pacing your novel” on the internet, and you’ll hit a list of links page after page. It’s a topic about which writers are curious and hopeful of answers. The conundrum is, however, there isn’t a quick and true “fix” to pace. A range of techniques from developing conflict and tension to literary devices like dialogue, imagery, and syntax (personal usage of language) are presented as means to achieve the elixir for pace. There’s a plethora of information out there.

Every writer has a toolbox built over the years of developing craft. Again, Stephen King talks about this extensively.

Every writer has a toolbox built over the years of developing craft. Again, Stephen King talks about this extensively.

So, instead of write about pacing from the same lens of what’s already been offered, I thought I’d draw from my writer’s toolbox and cover a technique I learned and have used directly related to pacing.

First and foremost, as Stephen King has impressed upon us in his On Writing: a Memoir of the Craft, read, read and read some more. There is no better way to become a better writer (other than to write). Studying authors you like, different genres, “listening” to the beats of writing with a writer’s ear is the first and best way to develop your own style which includes pacing. This is not an easy fix, just a necessary truth.

That said, here’s a tool from my own TOOLBOX: Compression and Expansion

Several years ago, I attended a workshop called Write Your Life by Mark W. Travis (Hollywood Director; see his books about directing, writing, and writing structure). The purpose of the workshop was to explore autobiographical storytelling, and while it was geared toward oral storytelling it supported the art of writing the story. Two terms Mr. Travis taught were the ideas of Compression and Expansion both of which I have found useful in the art of pacing.

Compression does exactly what it sounds like: compress or press together in the case of story time.  Consider in a movie the idea of a montage (i.e., a training montage in an action film, or the makeover trope in a romance film) and the way the visuals are pieced together to showcase the passage of time. Compression does this in a written form, highlighting key moments to compress the passage of time into something small and powerful.

Expansion is the opposite. It takes a key moment and expands it, highlighting its importance for the character, conflict, and theme. Visually, in a film, this might be a slow motion moment or a flashback. Expansion as a technique of writing follows a similar pattern as compression, highlighting key words and ideas to expand the idea into something meaningful.

The ideas in practice using work I’ve written would look like the following excerpts from my novels Swimming Sideways and The Ugly Truth. First determine a scene which you feel would benefit from either technique and determine if you want to highlight the passage of time - compress it - or the importance of a moment - expand it.

Compression (from The Ugly Truth):

In the following scene, Seth, the protagonist, has become aware of himself and the fact his consciousness is outside of his physical body. The compression used in this scene was meant to compress an unknown amount of time for him because time has stopped making logical sense:

 The wail of the siren.  

Words: “Stay with us, Seth.”

The wail of a woman (I think she is my mother).

Bright lights.

Beeps and blips of equipment speaking.

Drip.

“Swelling.”

“Induced coma.”

Doctors.

Whir.

Now.

I don’t think it has been very long. If I use the emotion of the woman I think is my mother’s gusts of grief as a measure, this seems recent.

Expansion (from Swimming Sideways):

The following scene is the moment the audience learns what happens to Abby in her past as she attends a party with her friend, Seth. Though the moment explores a party she attended in her past and the subsequent trauma of it, instead of glossing over the idea in a few sentences or a paragraph to tell what happened, I expanded it to heighten the drama of the whole scene.


 I close my eyes and slip backwards in time:

Have another drink.

Feeling loose.

Kanoa is staring at me.

Giddy with his attention.

Another drink. He brings it to me.

Laughter.

Kanoa is all-encompassing. I’ve seen him at school. He’s older.

He asks me to dance.

Pressed up against me, the dance is slow. I feel his body. The ache of want.

A kiss and my heart dances too.

Here, have another drink.

Drown the pain and grief of losing Poppa.

I return to the dance with Seth and shudder. He leans back, lifts my face to look at him. He’s smiling, until he realizes I’m crying. “What’s wrong?” he says.

I shake my head, unable to speak and bury my head against his chest as I return to the past:

Another dance. Another drink. I feel loose.

I feel dizzy. Where are my friends?

Here’s another drink. Kanoa. He’s there.

Have another. Drink up.

Where are my friends?

Inhibition dissipates like steam from a boiling pot.

Fast song.

Kanoa dancing with me.

“Dance for me,” he says.

People encircle us.

The crowd chants my name but they slip away as I move; a show for Kanoa.

Kanoa pulls at my shirt. I help him take it off.

His hands all over my now bare skin.

His undivided attention. His smile.

I dance. He helps me, his hands guiding my hips.

The crowd cheers.

I didn't know there were cameras.

A show for everyone.

It was too late.

Where are my friends?

In a viral moment, I became the resident slut of my high school.

Writing is about making choices to propel our goal as writers of telling the best story we can. My goals for using these techniques were to:

  1. pace the content,

  2. highlight the importance of the moment in the narrative,

  3. add to and build tension, and

  4. finally to continue developing characters.

Is it directly related to pacing? Maybe. Maybe not. You decide.

Practice Point:  Choose a moment in your current WIP to expand or compress. Reread the section with the addition. What does it do for pacing and flow?

NEXT UP: Dialogue

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