We’re reading The Ugly Truth in February. Join me on Instagram! Post for an entry into the end-of-month exclusive giveaway (be sure to take me there @cl.walters).
An AI artist version of Seth.
We’re reading The Ugly Truth in February. Join me on Instagram! Post for an entry into the end-of-month exclusive giveaway (be sure to take me there @cl.walters).
An AI artist version of Seth.
Happy Anniversary Cantos Chronicles (photo of book stack: Swimming Sideways, The Ugly Truth and The Bones of Who We Are)
Thank you all for the love you’ve shown this series and these characters over the last three years, I am truly grateful.
“I adore this book. I fell in love with the characters immediately- with Abby and her family, and the complicated history and relationships with Seth and Gabe.” M. Wish, Amazon Reviewer
“SWIMMING SIDEWAYS features a classic (and very well done) love triangle, complemented by the main character's internal conflict, which is fueled by a loss of connection with her Hawaiian heritage. It's a perfect example of how diversity can enhance and improve the young adult genre.” Stephani H, Indie Reader Reviewer
“Before reading the Cantos Chronicles, I had never read a series of books following the same timeline of events. Well... I am so glad I decided to read it. Thanks to The Ugly Truth I learnt that characters from CL Walters books are never just good or bad. They're all so beautifully complex that each one of them deserves his story to be told.” Paola, Amazon Reviewer
“Fantastic book. I will say I was so concerned about how the book would end, that I found myself speed reading. Since, at times, it went over identical dialogue from the previous book, I didn’t feel as guilty. The ending will have you buying the next book before you take your next breath.” Rayna, Amazon Reviewer
“This novel was a raw and honest depiction of one of the greatest struggles people face today—how to make peace with and find freedom from the demons of our past. It is intricately woven narrative that explores the intrinsic value of a human being, the search for identity, the power of forgiveness, and the strength in hope. C.L. Walters approaches issues head-on that many people avoid and does so with intentionality and grace. Ultimately, she introduces a perspective shift on pain and the hope that comes with understanding that we are all deserving of love.” S. McClellen, Amazon Reviewer
“The last story int he Cantos Chronicles was wonderful! We get yet another POV this time Gabe. This story was so heart breaking that I just couldn't put it down. I loved the journal entries and each chapter was surprise after surprise. This entire story was just so shocking and because I had my own brush with suicide I felt so much for Gabe. I think that readers will enjoy this trilogy as a whole as they ride the highs and lows of these amazing characters.” Crossroad Reviews
I just recently returned from a trip home… my first home, I should say, Oregon. It was a visit with family. reconnecting with many people I hadn’t seen in years. The trip made me think of Gabe, of The Bones of Who We Are and his mental and emotional journey back in time. (Definitely check the trigger warnings if you dive into that book). There’s a saying that “you can’t go home” again… and maybe that’s true in the sense when you do return home you are changed . . . but I do think there is power in returning home—just like any hero’s journey and the return with the elixir (in this case knowledge and experience).
As I write this—March 21—it’s Gabe’s birthday—and I’m on an airplane returning to my new home. I am getting ready to dive into the next newsletter installment of The Wedding Assignment (in which he returns with everyone else from The Cantos Chronicles). I’m having a lot of fun writing these characters as adults, but you can only read it in the newsletter.
Want to read more Gabe?
Here’s a link to the letters (his is included here).
Here’s a bunch of posts I put together when I first marketed this story (the cover is different!)
5 Thinks to Know About Gabe and 5 More Facts and 5 Reason Gabe thinks he’s a monster
The Bones of Who We Are Playlist (the list) and here’s a link to the Spotify list)
Where you can find Gabe:
I have a secret. Come a little closer… Seth is one of my favorite characters. Shhhh. Don’t tell the others. But the proof is in how many different works he’s made his way into. He starred in The Ugly Truth, and was a secondary character in Swimming Sideways and The Bones of Who We Are. Then he showed up starring in a second novel, The Messy Truth About Love. And now he’s made an appearance in the new novella I’m publishing in my newsletter, The Wedding Assignment. The only other character to make so many appearances is Tanner from The Stories Stars Tell. I must have a thing for the broody and slightly villainous. Okay. Maybe an overstatement. Morally gray? Probably better.
In honor of three years, here are the character letters reposted from our Cantos Crew: Abby, Seth, and Gabe.
There’s a link to The Ugly Truth Spotify playlist (definitely check out my favorite track, Ayahuaesca by Vancouver Sleep Clinic).
Do you have a favorite character from the Cantos Chronicles?
For anyone that’s been following my writing journey, you’ll know that the 2018 version of Swimming Sideways didn’t start out as a contemporary coming-of-age story but as a 2008 paranormal fantasy called Fallen (That’s a link to that original story). After facing a plethora of rejections, I put this story away and moved away from writing believing that I just must not be good enough. Rejection—at the time—did a number on my self-confidence—but Abby, Seth, and Gabe didn’t stop talking to me regardless of my insecurities. So I wrote The Ugly Truth abandoning Fallen with the belief that perhaps Fallen had always been Seth’s story after all. That is when the paranormal fell away and The Ugly Truth became a contemporary coming-of-age story. I queried again. Only this time, after even more rejection, I stopped writing.
Fast forward several years, my father unexpectedly passed away.
Grief did strange things to me, and one of those things was forcing me to return to the one place I felt comfort, like the best version of myself. Writing was the one place that offered me solace amidst the grief. During that first year, I remember looking in the mirror and asking myself, “if you only had today, are you doing what you were meant to do?” And I knew that while I was doing something I was good at, writing had always been my passion—my calling. That awareness now alive inside me, within the next week, I was sitting in my car at a stoplight and Abby spoke up: “It’s time to write my story,” she said.
So I did. Finishing Abby’s story, Swimming Sideways, helped me fix Seth’s, The Ugly Truth, and suddenly Gabe started talking, and The Bones of Who We Are was written.
These stories go together—it’s hard to read one without the context of the other. Abby’s story, Swimming Sideways, is first because her story is the catalyst that brings change to Cantos, to the reality of what has become the norm for Seth and Gabe and Cantos High. But because she brings that change, Seth and Gabe can’t stay the same. Seth’s story The Ugly Truth is the follow up to Swimming Sideways and explores how that change manifests in his life (check the trigger warnings), but Seth’s change doesn’t occur in isolation, impacting Gabe in The Bones of Who We Are and pushing him toward his own change (check the trigger warnings). Each story is told from the perspective of one of the three characters, each offering their version of the story.
I’m really proud of these stories, of forcing myself to push through the the insecurities, the doubt, and the imposter syndrome to see these three books published. While it didn’t happen when I thought it would, these books getting finished and published happened when it was supposed to. Timing, sometimes, is everything.
If you haven’t read these stories, Abby kick things off, here’s with a letter introducing you to her journey.
And if you’ve read all three of these books, you might enjoy these short vignettes from In the Wait (but there are spoilers if you haven’t read the books).
A book cover matters. Maybe that’s not a popular opinion. Sure, the blurb is also important, but the first thing I notice is the cover. I know we don’t want to think of ourselves as superficial, but let’s get honest about this; sight is the first sense we use to catalogue all kinds of information. It’s natural. It’s normal. So let’s forgive ourselves for saying that how something looks matters. It does. Especially a book cover.
So this is an embarrassing post, but I also think it’s important to showcase that it’s okay to make mistakes and learn from them too. This kind of transparency about my author’s journey serves to exemplify that I got it wrong, and though I’m initially embarrassed, I’m also kind of proud too. I was brave enough to take the risk, make mistakes, and learn from them.
In a new author resource book I wrote called The Indie Author Book Planner: Navigating Indie Publishing to Establish Your Brand as an Author (officially releasing June 1), I talk a bit more about why I made the choice to rebrand the Cantos Chronicles. On Instagram, I’ve been showcasing the evolution of The Cantos Chronicles covers from my first jump into publishing to where they are today. It’s been fun remembering Swimming Sideways and The Ugly Truth, and today reveals the evolution of The Bones of Who We Are. I threw in the change for The Letters She Left Behind too, for kicks.
I’m so excited and proud of the new book The Stories Stars Tell. And I love how the upcoming releases In the Echo of this Ghost Town and When the Echo Answers connect aesthetically. Super cool how Sara Oliver made that happen. She’s a wonderful cover designer.
Here a few of my favorites covers I thought about off the top of my head. This isn’t an exhaustive list but I’ll start keeping track so I can do a fun cover post toward the end of the year. I also need to be honest about Wilder Girls; I DNFd the book (I made it through 100 pages and just couldn’t keep reading). BUT THAT COVER! Also, I couldn’t choose which Aurora Cycle Book Cover I liked best; all of them are gorgeous!
On Sale today, where ever books are sold. Hooray!
We did it. We made it to the finish line, and The Cantos Chronicles are out in the world today. How we did remains to be seen, but here’s the feedback on our journey:
This was the first thing that was mentioned as a ”stand out” in terms of marketing these books. This doesn’t surprise me (and probably doesn’t anyone else either) which reiterates the point that authors (indie authors, specifically) should budget for a cover as part of your marketing strategy. How the product appears matters. That shouldn’t come as a surprise, right? Case in point: Look at the two Swimming Sideways covers (pre-rerelease and post). Which one do you like better?
The black and white was the second cover. It’s a Canva stock image and clearly an inexperienced Indie move. It isn’t the wisest choice when trying to “stand out” in a competitive market. The new cover is designed by a trained graphic artist, Sara Oliver Designs, and is original to Swimming Sideways!
Um. Yeah. The new cover is hands down better than the other (thank you, Sara!)
Shocking - I know - baring who I am isn’t comfortable - naturally introverted, but adaptably extroverted. That means I’m a freaking chameleon. No. Actually, it doesn’t, but I’d like to think it is a super power. Okay. In all seriousness, while being more in the “spotlight” doesn’t feel comfortable, it is a part of building a relationship. There is a give and take between people. What’s your favorite color? Mine is… This must occur, right for that reciprocal relationship building. This doesn’t stop even in a social media world which means we have to put ourselves out there.
What made this difficult for me (besides the whole discomfort of being in the “spotlight”) is the belief that I don’t think I’m all that interesting. I’m just ordinary Cami. Here I am feeling like my brain might be boiling over trying to figure out what’s interesting, and I’m thinking “there’s nothing worth sharing.” Perhaps this is a lie I tell myself because people expressed: I liked getting to know you. Hmm. Who knew? The lesson then: I can’t be afraid to put myself out there; I can’t worry about if what I have to share is interesting or not because I can only be myself; and I can’t be afraid to share my truth.
The methods mentioned were sharing the music playlists, sharing the book lists, and the new content snippets that helped readers feel more connected to the characters. That’s cool (and I wish I could share with you how cool these people are in my head… still!)
One IG follower said that being able to talk about the books with other readers while reading was a little like a “social media book club.” Bookstagrammers have this on lock and are very prolific in this regard. It’s a great tool (though I won’t pretend I’ve figured out how to generate more engagement with this; I think it will continue to be time and consistency).
Well. Here we are fellow road trippers. We’ve parked the van in the garage. We’re popping the champagne. Let’s toast to nine weeks of bumping along this Indie Marketing Road to a job well done. Thank you for being on this journey with me.
What’s next? Not sure. I’m going to take a couple weeks to finish my current book and figure myself out.
Now, I have to figure out how to look at the “after publication” marketing. :)
One more week until The Cantos Chronicles releases March 31, 2020!
Good News! IndieReader.com gave Swimming Sideways, Cantos Chronicles Book 1 a 4.5 stars out of 5 stars rating! That means it’s considered a, “IndieReader Approved” designation and will go on their “BEST OF…” YA round up. That’s AWESOME!
One another note:
With the chaos of the current situation, I wasn’t sure if I should even post, but I decided that regardless, I’d committed to this Indie Author Marketing Road Trip. Though I’ve been grounded to a halt due to a very flat tire, a bent rim, and inclement conditions, but that’s part of the journey right? It begs the question: How do we adapt in the face of challenges.
This is pretty challenging. :)
So here we are.
My events are cancelled for now. As difficult as this is to take, I’m choosing to look at it as an opportunity to develop and grow. I hope to eventually reschedule.
My IG friends have come in clutch by posting. Thank you to them for keeping things visible. I appreciate it so much. I haven’t seen any of the reviewers post yet. Hope those are forthcoming.
I’ve maintained my Social Media content - that’s about the extent to my abilities right now. It Is what it is.
I’m working on April’s newsletter for my subscribers and some new work to share with them.
I developed a #bookstagram challenge with the hashtag #quarINTEENd which I hope provides 1) something fun and creative to do in April while we’re all shut in; 2) sparks discussion between book lovers, and 3) adds to the community.
In light of the climate and the difficulties, I offered an Ebook copy of Swimming Sideways to interested readers via Instagram and Facebook. The offer still stands. You can sign up for my newsletter, you can email me (clwalters2015@gmail.com) or DM me on Instagram, and I will email you the ebook. This offer is valid until Tuesday, March 31. Happy reading.
Available March 31, 20202 in Ebook, Paperback and Hard Cover wherever books are sold.
If I thought I didn’t know if I was coming or going last week, this week it’s all about staying put. I’ve had to park it. At home. Social Distancing. And with no end in site, it makes me wonder what’s to come? Well, hopefully I’ll offer some interesting content. Here’s a vlog brought to you from the inside of my bathroom (LOL) as I reflect about this week.
In the grand scheme of my Independent Author Book Marketing road trip, the vehicle sort of stalled on the side of the road. I got pulled over by the police and escorted to the next motel where I’ve been directed to hang out for the next couple of weeks. Do not pass go. Do not collect $200. Great. What does this mean for book marketing? Long term, I don’t know. My events might be shot. Short term, I’ve got Social Media.
One of the things I mention in the vlog was publishing the Book Playlists on Instagram for each of the books in The Cantos Chronicles. One of the biggest necessities of marketing is identifying the target audience. As a YA Writer, I’m speaking to teens, specifically 16-18 year olds (though I’m beginning to wonder since my books seem to have a crossover adult appeal. This begs the question: am I marketing to the correct audience?) Since art of all kinds speaks so loudly to me, and every teen I have known speaks music, I decided a playlist might be a solid interactive experience).
I’ve begun to consider that this isn’t a short term game, but a long one. I’m in the process of building a relationship with readers. That’s going to take time and consistency. So while we might be “In the Wait” (Oh hey, head over to Wattpad to read those short vignettes if you’re interested in them), I need to continue to be vigilant in offering the strongest content I can to showcase who I am as a writer and as a person.
Rerelease day for The Cantos Chronicles is right around the corner (March 31, 2020) though they are available for PreOrder. Two more weeks!
Are we coming or going at this point? I’m not sure. It would seem I’m just following the road, windows down, music blasting and hoping beyond all hopes that the car is headed in the right direction. At least I have you all with me.
We just passed the week six marker. SIX WEEKS!?! Can you believe it? Feels like yesterday that I started this Independent Author Marketing Series, and now we’re here at the six week mark. Three weeks left until The Cantos Chronicles rereleases, and though it’s difficult to tell with accuracy, *preorders seem strong (which potentially is exciting).
*based on numbers provided by wholesale book distributor.
The Cantos Chronicles
The method to keep things on the road this week involved these check list items:
I listened to a great 15 minute podcast by Mixtus Media this week that purported it isn’t necessary to spread yourself too thin by doing ALL Social Media hotspots. Maybe that’s a little like visiting Disneyland and California Adventure and trying to do both parks and all the rides in one day. Instead, chose the format that works best and commit to that one. My favorite is Instagram. I touch base on Facebook. I’m rarely on Twitter. I do a drop in of Tumblr, but I spend the bulk of my social media presence on good old IG.
My GOAL for IG this week was to offer a bit more character depth to potential readers. All three protagonists (Abby, Seth and Gabe) were featured in my stories. Truthfully, I don’t think it worked as well as I had hoped. It was my fault - the premise of asking characters questions operates on the assumption that people already know them. What do you ask if you haven’t read the story? On the other hand, people who have read the stories saved me by asked some questions. Those answers may have offered potential readers food for thought. What do you think?
I don’t think the idea is a bad one, just perhaps that the execution could have been better.
Add to the Instagram mix, my awesome helpers on the book review and book recommendation blitz have been posting - one a day. That has been lovely to see and share. Anyone see a post from someone else that sparked your attention?
One more social media point was the completion of a flash giveaway on Instagram. It was a quick: “First 10 people to comment about some such or other will receive an ebook copy of Swimming Sideways.” It moved quickly, ten people received the ebook and hopefully they LOVE it! My thinking was to get some advanced copies out into the world to 1) generate excitement, 2) provide an early copy, and 3) perhaps inspire more people to share.
Further planning was done for a book signing at my local Barnes & Noble in Honolulu. With the Hawaii Literacy Project contacted and the event planners at my local B&N on board, the end of April or early May is looking like it might be a real possibility; I will use my newsletter to announce an event like this. When the plan solidifies, it will be a bit like turning full circle because I started this journey way back in November and it became the impetus for the entire rebrand of The Cantos Chronicles books.
I contacted two local book events: A children’s literature conference held in June as well as a Book Festival held in October. I applied to both as a panelist and vendor and will be presenting at the Children’s Literature Conference in June! Still waiting to hear back on the second event, but I will keep you posted. This means I will have an event in April, perhaps one in May, one in June, one in July, am working on October and still waiting to hear back about November.
In addition to those events, I met with a high school librarian to develop a workshop for high school students about creativity. This presentation will happen at the high school where I work in April, but I’ll get to serve in a different capacity outside the realm of classroom teacher and stepping into the role of published author.
Finally, I’m giving away all of the remaining ARCs of the books to my students. They are super excited and don’t care that there are editorial mistakes in the books. Their response was: “Mrs. C, we won’t even know the mistakes are there.” (I don’t know if that is a reflection of my teaching or something else - LOL).
The road is stretched out ahead of us. Are we going the right direction? I think so. I’m feeling confident, accomplished and filled with hope that where ever the road leads is exactly where I’m supposed to go. Did I have some missed turns -yeah, I think so - but that’s learning, right? With Week Six Independent Author Road Trip Marketing Journey stretched out along the asphalt behind us, we’re on to Week Seven. Only two more blogs until The Cantos Chronicles rerelease, and a final post to wrap up the road trip. I am super interested to know what you’ve noticed over the last six weeks? What has stood out? What kinds of questions are popping up for you? How can any of my experiences help inform you moving forward? Be sure to follow me on IG (@cl.walters) and keep an eye out for questions about this series in a couple of weeks.