Writing Limbo

I’m in writing limbo. It’s the in-between space when I finish one project and need time to refill the well. It’s uncomfortable here. I have several projects waiting in the wings, but I’m not ready for them; my well is empty.

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What do I need to refill the writing well besides time?

  • Rest

  • Reading

In the meantime, I will be a part of my first in-person author event this Saturday (May 15 from 11am to 1pm) at Village Books & Music at Ward Center on Oʻahu where Iʻll be reading from Swimming Sideways, answering questions, and signing books. Iʻm super exciting but also nervous.

Indie Author Marketing: Update No. 6

Are we coming or going at this point? I’m not sure. It would seem I’m just following the road, windows down, music blasting and hoping beyond all hopes that the car is headed in the right direction. At least I have you all with me.

We just passed the week six marker. SIX WEEKS!?! Can you believe it? Feels like yesterday that I started this Independent Author Marketing Series, and now we’re here at the six week mark. Three weeks left until The Cantos Chronicles rereleases, and though it’s difficult to tell with accuracy, *preorders seem strong (which potentially is exciting).

*based on numbers provided by wholesale book distributor.

The Cantos Chronicles

The Cantos Chronicles

The method to keep things on the road this week involved these check list items:

Social Media

I listened to a great 15 minute podcast by Mixtus Media this week that purported it isn’t necessary to spread yourself too thin by doing ALL Social Media hotspots. Maybe that’s a little like visiting Disneyland and California Adventure and trying to do both parks and all the rides in one day. Instead, chose the format that works best and commit to that one. My favorite is Instagram. I touch base on Facebook. I’m rarely on Twitter. I do a drop in of Tumblr, but I spend the bulk of my social media presence on good old IG.

My GOAL for IG this week was to offer a bit more character depth to potential readers. All three protagonists (Abby, Seth and Gabe) were featured in my stories. Truthfully, I don’t think it worked as well as I had hoped. It was my fault - the premise of asking characters questions operates on the assumption that people already know them. What do you ask if you haven’t read the story? On the other hand, people who have read the stories saved me by asked some questions. Those answers may have offered potential readers food for thought. What do you think?

I don’t think the idea is a bad one, just perhaps that the execution could have been better.

Add to the Instagram mix, my awesome helpers on the book review and book recommendation blitz have been posting - one a day. That has been lovely to see and share. Anyone see a post from someone else that sparked your attention?

One more social media point was the completion of a flash giveaway on Instagram. It was a quick: “First 10 people to comment about some such or other will receive an ebook copy of Swimming Sideways.” It moved quickly, ten people received the ebook and hopefully they LOVE it! My thinking was to get some advanced copies out into the world to 1) generate excitement, 2) provide an early copy, and 3) perhaps inspire more people to share.

Book Signing

Further planning was done for a book signing at my local Barnes & Noble in Honolulu. With the Hawaii Literacy Project contacted and the event planners at my local B&N on board, the end of April or early May is looking like it might be a real possibility; I will use my newsletter to announce an event like this. When the plan solidifies, it will be a bit like turning full circle because I started this journey way back in November and it became the impetus for the entire rebrand of The Cantos Chronicles books.

Other Bookish Events

I contacted two local book events: A children’s literature conference held in June as well as a Book Festival held in October. I applied to both as a panelist and vendor and will be presenting at the Children’s Literature Conference in June! Still waiting to hear back on the second event, but I will keep you posted. This means I will have an event in April, perhaps one in May, one in June, one in July, am working on October and still waiting to hear back about November.

In addition to those events, I met with a high school librarian to develop a workshop for high school students about creativity. This presentation will happen at the high school where I work in April, but I’ll get to serve in a different capacity outside the realm of classroom teacher and stepping into the role of published author.

Finally, I’m giving away all of the remaining ARCs of the books to my students. They are super excited and don’t care that there are editorial mistakes in the books. Their response was: “Mrs. C, we won’t even know the mistakes are there.” (I don’t know if that is a reflection of my teaching or something else - LOL).


Wrap Up

The road is stretched out ahead of us. Are we going the right direction? I think so. I’m feeling confident, accomplished and filled with hope that where ever the road leads is exactly where I’m supposed to go. Did I have some missed turns -yeah, I think so - but that’s learning, right? With Week Six Independent Author Road Trip Marketing Journey stretched out along the asphalt behind us, we’re on to Week Seven. Only two more blogs until The Cantos Chronicles rerelease, and a final post to wrap up the road trip. I am super interested to know what you’ve noticed over the last six weeks? What has stood out? What kinds of questions are popping up for you? How can any of my experiences help inform you moving forward? Be sure to follow me on IG (@cl.walters) and keep an eye out for questions about this series in a couple of weeks.

Next week: Indie Author Marketing: Update No. 7

Indie Author Marketing: Update No. 3

There are peaks and valleys in every journey. The rise toward the viewpoint and the turnout that allows for us to park the car, check out the vista with a deep breath of appreciation and think: Wow. Look how far we’ve come. Conversely, there are valleys, the dips in the journey where we drive into the depths of the unknown where doubt has the opportunity to creep in and make us wonder if we’re on the right road? It’s a good time to pull out a map, except we don’t have one.

So Nevada…

So Nevada…

I’m in a valley on this marketing journey this week, spinning my wheels in the muddy terrain and wondering if I’m going to make it to the next peak. (Anyone got a song for me to cue up? Right now, I’m listening to our Spotify playlist “Indie Author Marketing Road Trip” to keep me moving forward “Grow as We Go” by Ben Platt. Drop it in the comments to give me a song of encouragement. :)

I am discouraged.

Allow me to be clear. I’m not discouraged by the support (family, friends, IG community is wonderful). I’m discouraged that engagement is down and I keep thinking “What more can you do? There must be something!” But I’m lost in this dark part of the valley where I don’t know. This doubt is rooted in the work I did for The Letters She Left Behind - the clue game giveaway which was a fun marketing idea that didn’t inspire as much engagement as I had hoped. I’m certainly grateful for those that did participate and two awesome winners resulted. Engagement has been worse this month as I attempt to build connection to The Cantos Chronicles with new and existing content. I’m terrified my spinning wheels are only making me sink deeper into the muck.

What does this all mean in the larger picture of being an independent author?

Upon reflection, I don’t think the answer is black and white but shades of variation. Here’s some thoughts I had this week:

  1. I’m being impatient. The perfectionist in me is also looking at the effort and expecting a specific outcome. Truth is, I’m new at this. Why would I have expected The Letters She Left Behind Clue Giveaway to create more engagement when people are only beginning to learn about me & my writing? In all of the research I’ve done about marketing of anything, instant success isn’t a thing (even if I want it to be). I need to be patient and persistent.

  2. Social media is only one tool at my disposal. Perhaps I’m not using all of the tools available effectively enough? I spend a lot of time on Instagram, but maybe that isn’t where to find my readers (even if I’ve connected with a wonderful community of writers). In considering my target audience: where are they? Maybe instagram, yes, but maybe I need to widen the search.

  3. Set backs - being stuck in the mud - isn’t a reason to give up; time to dig deeper and find the work around.

So what did I get to this week:

  1. I maintained my February approach to The Cantos Chronicles, offering new content interspersed with existing excerpts from the three books. I’m using a mixture of Instagram, Tumblr and Facebook, but as I mentioned earlier engagement is low and I haven’t found the magic elixir. Though I’m using a variety of hashtags rotating different ones, posting consistently I haven’t found a way to engage a majority of the followers I have.

  2. I did research on 301c Charities in my area. This is because my local Barnes and Noble is interested in using the charity as a draw for book sales. It’s a great idea. The charity benefits by bringing in patrons because they get a percent of the proceeds. Win-win-win for all three parties. My next step will be to craft letters to the charities are a good fit.

  3. I finalized the letters to teachers in my area. Now it is a matter of determining forward action: selecting schools, teachers, and timing. With the school year drawing to a close, timing might be an issue.

  4. I finalized plans for the March Social Media Blitz. Now it’s time to draft the information my March Blitzers will need and get it to them.

  5. I finished the Book Trailer. I plan to unveil that after the covers are revealed February 25. Look for the trailer next week.

That’s the week in review. While I might be stuck in the muck as an independent author marketer, I feel like I’m standing on top of the world as a creator: I finished my fifth book! And that reminds me why I am doing this: so I can keep doing this.

Until the next peak, my friends. Could you help me push the car out of the muddy terrain so we can get back underway to find it. Happy writing.

Next Week: Indie Marketing Update No. 4